Hoot.
My Role
Logo Design, UI Design
Timeline
6 weeks / Feb - Mar 2023
Tools
Figma, After Effects, Illustrator
Background
In our fast-paced world, the number of people eating alone is on the rise, leading many to
prioritize convenience over nutrition. Fast food takes over 70% of all food delivery orders,
overshadowing healthier meal options.
Problem
Busy lifestyles and limited options leave consumers with few healthy, home-cooked meal choices, leading to unhealthy diet.
User Survey
While food delivery apps are convenient, many users mentioned that finding healthy, home-cooked meal options is still difficult. To better understand how people actually manage their meals and where the real pain points are, I conducted a user survey.
Key Insights
People have difficulty accessing healthy, diverse meal options.
Lack of time for meal preparation.
User Persona
Busy professionals aged 25-40.
Who frequently eat alone and seek convenient, nutritious home-cooked meals.
People who values health but lacks the time or skills to cook.
Objective
Create a platform where individuals can easily buy nutritious, home-cooked meals by local chefs.
User Flow & Wireframes
Fast Browsing & Adding to cart flow
Easy reorder/ request past orders
Solution
HOOT. connects users with local moms and chefs to easily buy or reserve a variety of
home-cooked meals.
Key Features
UI screens
Design Iterations
Users needed a simple and fast way to search and place orders, as many were often in a hurry and navigating the app during busy moments. To support this, the navigation and search flow were redesigned to reduce steps and make key actions easier to reach.
Users wanted a faster way to order their usual meals without repeating the entire ordering process.
To support this, a reorder option was added, and when reordering was not available, users could easily request the same order again with a single action.
Design System
Logo Design
Logo Animation