Legato (Spigen)
Legato is Spigen’s premium golf brand. I led the end-to-end website revamp — from UX flow to visual design — to make product discovery easier and elevate the brand experience.
My Role
Product Design
Team
Yena Song
Timeline
8 weeks / March - April 2025
Tools
Brand & Context
Legato Golf is Spigen’s premium golf brand.
Despite a 2024 rebrand, it struggled with outdated digital spaces
and an expanding product line
lacking clear structure.
How can we improve Legato Golf’s user journey?
As Legato’s product line grew, the site structure fell behind. Without clear categories or filters, users struggled to find products. The images are the previous web design layout.
User Map
Objective
Revamp Legato’s e-commerce site with an end-to-end design approach focused
on clear user flows, a responsive experience from mobile to web, and a cohesive
visual system that builds brand credibility and drives conversions.
Before & After
Web
Mobile
