Legato (Spigen)
Legato is Spigen’s premium golf brand. I led the end-to-end website revamp — from UX flow to visual design — to make product discovery easier and elevate the brand experience.
My Role
Product Design
Timeline
8 weeks / March - April 2025
Tools
Objective
Revamp Legato’s e-commerce site with an end-to-end design approach focused
on clear user flows, a responsive experience from mobile to web, and a cohesive
visual system that builds brand credibility and drives conversions.
Legato (Web)
Home Page - Collection Page - Legato Ball Page - About Page
Legato (Mobile)
Information Architecture
To streamline Legato’s e-commerce experience, I mapped the entire user journey from entry to checkout, highlighting key decision points like product personalization and category discovery.
This flow helped me identify redundant paths and unclear navigation, leading to a redesigned IA that reduces friction, guides users to relevant products faster, and supports both first-time and returning customers — across mobile and web.
